Entrepreneurs and Executives
As an entrepreneur or executive, you are particularly well suited to gain exceptional value from Core Coaching — guaranteed. I remember one mentor telling me during my startup days that “the true measure of any executive role is determined by the size of the mistakes you are empowered to make.” The bigger the opportunity you have chosen to take on, the bigger the demands are on you to move from being a great individual contributor or manager, to being a true leader. True leadership means developing wisdom – and with the burn rate ticking away, you need to develop that wisdom and leadership fast. Short of crashing a few companies in a row, there is no faster path than coaching for teaching you the core skills you need to succeed.
Particularly with entrepreneurs who are under the gun, I often hear “but I don’t have the time and money for coaching!” When I hear that, I know the likely truth is that they don’t have the time and money not to do coaching. After all, how many million dollar mistakes can you afford to make?
And, while most executives are extremely smart, the painful truth is that the majority of critical mistakes and unresolved issues in business are due to interpersonal and intrapersonal challenges — not because of a lack of skill or intelligence. While IQ may get you an opportunity, emotional intelligence will determine whether or not your sweat equity pays off.
More specifically, a few of the common challenges that Core Coaching can help you with include the following.
Leadership Training. Weekly calls provide your personal, tailored, highly leveraged leadership development program. Working with whatever challenges are most present for you, we teach you – in real-time – the skills to take your performance, and your company’s success, to the next level.
Investor Management. Many entrepreneurs fear venture capitalists, simply because they don't yet have the tools or experience to separate trustworthy from untrustworthy VCs, or to properly manage their investor relationships. Who you select as your investors, and the relationships you build with them, is as important as the terms of the financing you receive.
Employee Leadership. It is a maxim that it is essential to hire, retain, and motivate top employees. This is an art form, particularly in startups. Core Coaching can help you understand the core needs that are motivating your people, so that you can more efficiently manage and motivate them.
Strategic Decisions. Do you know what your emotional biases and blind spots are? These filters cloud our judgment, and cause major strategic mistakes, such as ego-driven mergers, getting sucked in to a "hype-wave," or being over-optimistic about a startup's chances.
90/10 Time Investment. 90% of our results come from 10% of our activities — but which 10%? By stripping each area down to its core issues, Core Coaching can help you leverage your investments in to that magic 10%.

Values Conflicts. My hardest challenges — and biggest mistakes — as an entrepreneur happened when I got stuck between two values systems, such as friends I was doing business with, or in balancing the needs of my shareholders and employees. Core Coaching can help you gain clarity on your core values, and the mission of your company, so that you have a compass to navigate through treacherous ethical waters.
Core Coaching can help teach you the emotional intelligence you need to be dramatically more successful, and can provide "emotional radar" to warn you when blind spots or biases are clouding your judgment. In addition, by combining my coaching skills with my successful track record as an entrepreneur and executive, Core Coaching can help you greatly improve your strategic business planning, and raise venture capital financing on advantageous terms.

