Fear.

The ultimate “enemy of the people.” As FDR said, “The only thing we have to fear, is fear itself.”  The very notion of fear strikes at the heart of our culture, and of all personal development and leadership.

Fear is the bad 4-letter word. It is to be conquered, destroyed, broken through!  We need to call forward our courage and conquer the fear!  We need to be strong!  No one can see us afraid.

We have such a negative, adverse relationship with fear in our culture.  It’s seen as a sign of weakness, and we’re taught to keep it hidden, to pretend it’s not there, or to call it by another name: Stress or Procrastination or Anger or many other names we use.

But what if we have it backwards?  What if our relationship with fear and how we’ve been taught to deal with it actually increases rather than decreases fear? What if the “we must break through fear and be afraid of fear” approach actually strengthens it inside of us and makes it harder work through?

Dr. Brian Whetten has spent the past 15 years studying fear and our response to it.  And throughout his research, he’s discovered that our entire approach to fear is actually making the problem worse.

Fear is not meant to be conquered, it’s meant to be listened to, it’s meant to be befriended.  Indeed, when you change the way you respond to fear, you can dramatically increase productivity, lower stress, reduce conflict, and increase motivation.

In “Don’t Panic! 7 Proven Tools for Transforming Fear” Dr. Whetten lays out a proven pathway for becoming friends with your fears, and transforming your life.

In this book, you’ll learn:

• How stress, procrastination, and anger are just different names for fear.
• How to get rid of fears that have been holding you back.
• How to be less stressed and more productive.
• How to use fear as a tool for change, rather than something to be conquered
• How to develop leadership and help others make friends with their fears as well
• And so much more…

We don’t need to armor up or risk being beaten by fear. It’s time to create a paradigm shift inside and align with Fear so that you can take practical, forward progress towards creating the life you truly want.